You can tell when a brand has serious menswear credentials; they
cast random old guys or Jason Dill as the model in their lookbooks. For
instance with Supreme and Jason Dill this could be taken as the New York Skate brand
of nauseating over hype sending out a message that they are with all intents
and purposes still a New York skate brand. Part of me is thinking that maybe
Jason Dill and James Jebbia or someone are bros that go around calling each
other by their first names: “Hey Jason Dill wanna come throw Supreme stickers
out of the window of my car as we drive through New York?” with the following response:
“Ahh James Jebbia it’s like you read my mind!”.
The other brand that has done this that has made me think
that the clothes are probably better than they are is Han Kjobenhavn. They make
shades that make me want to be the kind of dickhead that wears shades all the
time. I’d never take them off. Nor would I take off this bad boy winter trench
coat that retails for 5500DK. I had no idea what that actually converts to in GBR
but I checked and it’s £611.25. I assume that shipping would be free. Also, and
I’m presuming here, I think that DK stands for Dansk Krone and that’s a few
letters short of Dank Krony. Shotgun that that’s my new hip hop stage name.
The
old guy in this shot is noticeably not Jason Dill though. I hope that he has
some immense back story and one of the Han Kjobenhavn guys had to talk him in
to doing the look book and that he wouldn’t accept money but instead demanded
something irritatingly odd.
SF
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