ACNE

Acne is one of those brands that you are supposed to like regardless of what it looks like. Just because they’re all Nordic and use nice colours doesn’t necessarily mean that you should go out and buy the whole collection. Or even rate it. That said that though there is definitely some truth in the way that almost everything that they touch is excellent. Allow me to explain:

Acne Red Suit: look number one is cool. I’m not about to ever be wearing a red suit to anything any time soon but as far as red suits go then this one is pretty rad. If you are going to wear a red suit then it’s probably going to be about single button blazers and cropped trousers.

Acne stupid flare denim trousers: the middle guy though has to have thought “FUCK YEAH I got cast by Acne” and probably got a hard on for the potential free samples he was going to lay his hands on. Then he sees those trousers and he’s like “Nahhhhh c’mon man” and tweeted #disappointment. The top half is pretty good because the shirt has a bold print but doesn’t lose the subtlety and there might be a scarf under the blazer. That the blazer closes so high up the neck is really cool. You know, kind of hints at the shirt you’d wear with it but gives nothing away.

Acne natty sharpness: the third guy looks, in my own honest opinion, like he’s going somewhere important in a fast car with some incredibly attractive persons of the gender which you prefer. The car is probably Italian. The best bit about this guy though is that the pocket square has almost fallen out of the pocket and he just doesn’t give a fuck. I like to imagine that he works in an accountancy firm and he’s the very dapper rebel that just looks for ways to piss off his manager. Flopping out the pochette is probably his middle finger salute.

SF.

Han Kjobenhavn's Winter Trench

You can tell when a brand has serious menswear credentials; they cast random old guys or Jason Dill as the model in their lookbooks. For instance with Supreme and Jason Dill this could be taken as the New York Skate brand of nauseating over hype sending out a message that they are with all intents and purposes still a New York skate brand. Part of me is thinking that maybe Jason Dill and James Jebbia or someone are bros that go around calling each other by their first names: “Hey Jason Dill wanna come throw Supreme stickers out of the window of my car as we drive through New York?” with the following response: “Ahh James Jebbia it’s like you read my mind!”.

The other brand that has done this that has made me think that the clothes are probably better than they are is Han Kjobenhavn. They make shades that make me want to be the kind of dickhead that wears shades all the time. I’d never take them off. Nor would I take off this bad boy winter trench coat that retails for 5500DK. I had no idea what that actually converts to in GBR but I checked and it’s £611.25. I assume that shipping would be free. Also, and I’m presuming here, I think that DK stands for Dansk Krone and that’s a few letters short of Dank Krony. Shotgun that that’s my new hip hop stage name.

The old guy in this shot is noticeably not Jason Dill though. I hope that he has some immense back story and one of the Han Kjobenhavn guys had to talk him in to doing the look book and that he wouldn’t accept money but instead demanded something irritatingly odd.

SF