CAPITOL COUTURE? WHAT THE FUCK IS CAPITOL COUTURE?

So I just read on Daily Beast that Net-a-Porter is going to do a collection that is themed around/based on the Hunger Games series which a) was kind of suprising and b) kind of sucks. If you think that Net-a-Porter is one of the leading online women's luxury store and consider that the Hunger Games is, albeit not strictly, for teenage girls then it isn't all that hard to say that on the surface of it that the two don't have too much common ground. Teenage girls don't go dropping £1400 on Bottega Veneta cardigans.
The one thing that makes sense about this is the costume designer, Trish Summerville who also did something with HM about that Girl With The Dragon Tattoo film, has taken her inspiration (the original Times article maybe pokes the stick of 'you copied McQueen and Christopher Kane' at her a bit) from high fashion. But as the Times article points out, it kind of looks like stealing.
Anyway, what the fuck is the point of all this? The collection doesn't look great and is that thing on the bottom a key ring or a fucking attachable tail or what?

Fingers crossed, and I mean your toes here as well, that Mr Porter does this with someone not entirely shit. say... A Wes Anderson film: